Motorola and Apple Join the (Red) cause for African Relief
It's Apple for Africa with the new color iPod in bright red.
The Global Fund has started the (PRODUCT) RED program to help relieve three main diseases in Africa that comprise the world's biggest killers; AIDS, Tuberculosis and Malaria. (PRODUCT) RED is a worldwide outreach program that is gaining new partnerships from companies all over the US and UK. Names like Giorgio Armani and GAP are presenting a collection of clothing in bright red that provide donations to the fund. Converse has expanded its line of (RED) shoes and is also setting up an online design and order utility for (RED) shoes. Motorola has already joined (PRODUCT) RED selling (RED) versions of its mobile phones.
The latest company to join the cause is now Apple with its (RED) iPod nano. It's the same 4GB iPod nano selling for the same price of $199 but buying it in red means not only do you get the limited edition color but your purchase automatically gives $10 to the Global Fund.
"RED gives people the opportunity to contribute to a worthwhile cause while making their normal consumer choices," says Dr. Carol Jacobs, Chair of the Global Fund board. It has an enormous potential to boost the fight against AIDS by raising large sums of money while increasing awareness. RED and its partners are realizing this potential by its roll out in the U.S."
(PRODUCT) RED looks like a great idea that combines western consumerism with philanthropy. It's probably a more potent way to get people giving to a worthy cause, because it lets them be charitable as they do what they love to do anyway – shop. So, what are you waiting for it's time to go "SHOP-PING" (that was exclaimed in my best gay voice, which isn't very good by the way).