Big Surprise: Apple Not Worried About Zune
In the most surprising turn of events in recent electronics news history, Apple CEO Steve Jobs has announced that he is not overly concerned with the impending release of Microsoft's new handheld music player, "Zune". Shocking to us and everyone here at Gizmocafe.com, Jobs told the media that he believed the Zune was too complicated, slow and offered no real competition for the iPod series of players.
Jobs landed the right jabs and left hooks on Bill Gates' chin earlier this week, during a Q&A session with Newsweek. The Apple CEO lambasted Microsoft by stating that the WiFi (wireless internet) music transfer "takes forever", and that, "By the time you've gone through all that, the girl's got up and left! You're much better off to take one of your earbuds out and put it in her ear. Then you're connected with about two feet of headphone cable."
Most surprising is the iPod and Zune's new marketing angle of targeting young males. Apparently, each player is specifically meant for guys under thirty looking to pick up in a coffee shop. Isn't it possible that a good number of people listen to different music, and simply don't care what you're listening to?
Jobs also took the opportunity to deny certain social factors about the iPod. When asked whether the player could possibly lose some of its heat because of overwhelming popularity (let's face it, everyone does have one now), Jobs responded, "It doesn't make sense," and "We don't strive to appear cool. We just try to make the best products we can. And if they are cool, well, that's great."
Apple doesn't try to make the iPod cool? Then what's with all the stylized black on orange silhouette dancing in the commercials?
For those who don't know, Microsoft's Zune handheld is Apple's new competition in the music player market. Arriving on store shelves this November, the Zune offers wireless internet transfer on DRM-protected music. The system reportedly allows the user to keep a song for up to three days without paying for it, garnering the idea some serious attention.
But apparently it's not enough to get Steve Jobs' panties in a knot.