Viacom is suing YouTube for 1 Billion dollars in a copyright infringement lawsuit. Viacom’s legal body just doesn’t get the concept. When “open source” content comes around traffic also goes around. When this concept isn’t grasped the content providers will cut themselves off from advertising you just can’t buy.

It’s understandable that when you’re paying good money to produce good content, whether music, TV shows or even writing you’ve got to get paid for it somehow. Seeing your wares (or samples of your wares) distributed beyond your control by independent third parties can be a bit disconcerting. But you can’t upload complete mainstream content to YouTube. You can, through copyright infringement’s “fair use” clause use some of this content to comment on it and remix it yourself. But this isn’t good enough for Viacom. Viacom is just wrong! Content producers had better get not just used to it, but learn how to exploit it. That’s just what Les Moonves from CBS believes.

PublicKnowledge.org reports that Les Moonves from CBS is working in the opposite direction of parent company Viacom by praising YouTube.

“Endless Caruso One Liners” makes fun of David Caruso from CBS’s CSI: Miami. Moonves believes videos like this popping up on YouTube are actually good for the network.

Videos like this keep a show like CSI: Miami in the public conscious. It makes the next episode of CSI: Miami more likely to be watched. Les Moonves says it’s free exposure for the network. It’s the best kind of free advertising from a passionate audience.