Sansa Connect Rivals Apple's iPod, Hits Shelves Friday
You've got to give them credit for trying. Months after the last threat to the Apple iPod – the Microsoft Zune – fizzled like a Sanjaya Malakar solo, Yahoo, SanDisk, and unknown tech company Zing are attempting yet another siege of Steve Jobs' castle. The Sansa Connect hits shelves on Friday, and unlike the Zune it has the backing of software AND hardware manufacturers in-the-know.
First introduced at the mega-popular Consumer Electronics Show (CES) in January, the Sansa Connect will be shooting for the market held by Apple's Nano series. The Connect features a 4GB flash hard drive, USB connection, and even a slot for SD memory. However, the device makes its most ambitious move – albeit hardly a pioneer – in using Wi-Fi, or wireless internet support. That's a page taken from Microsoft's struggling Zune player, and another one-up on the iPod.
Who the hell is Zing?
Other than a witty quip, it's also a tech company responsible for writing software that gives the Sansa Connect its ability to link up with Yahoo's music store. Zing's central goal is to make the process of downloading music from a web service to the Connect the easiest in the history of portable media. By doing so, the company hopes the Sansa device "can tap into those newbies".
With the iPod having sold its 100,000,000 unit since Christmas, 2001 and the Wi-Fi Zune losing its religion in a corner somewhere, the 4GB Sansa Connect may have a tough time linking up with the mainstream for a lofty $250.