Gizmo Cafe Blog

Why Xbox 360 Elite Had to be Black

GizmoCafe’s own Hip Culture correspondent Al Augustin explains why the new Xbox 360 Elite had to be black. Analysts have thoerized that Microsoft wanted to imitate the look of Sony's PS3. But, Al dispenses with theories and gets to the hard hitting truth.

 

The primary differences between Elite and Vanilla Xbox 360, besides the striking look, is the Elite’s upgraded hard drive and an HDMI output. This is a boon to audio/video users who plan on taking advantage of Xbox Live’s upcoming HD TV show and movie download features.

                             

Omission from the new Xbox 360 Elite include a built in HD DVD player. It would seem to make the Elite the choice for audio/vide enthusiasts. Is it possible Microsoft is views HD DVD as being on the losing end of the HD format war? The new Xbox360 dark won’t have built in Wi-Fi either. 

A few myths were recently dispelled in a recent Microsoft press release about the new Xbox 360. Elite won’t be a limited edition, Microsoft says there will be plenty available when the April 29th release date arrives. There won’t be any hardware upgrades either besides the expanded HDD. The rumor was that the Elite would have 65nm processors to make the machine run cooler thus taking care of some of original Xbox 360’s overheating issues. None of this was known when we first created the video so Al can’t be blamed for the cooler running process we all heard would result in more efficient chips.

 

With the $479.99 asking price the Xbox 360 Elite will include an HDMI cable, a sure hit to misers everywhere and an annoyance to Monster cable salesmen at your local big box retailer.

Published Wednesday, April 18, 2007 9:03 by Wayde

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Comments

 

Lando said:

Your take on Microsoft's strategy is dead on! Who cares about copying the Sony Playstation3, Xbox 360 is adding a bit of soul baby!

April 18, 2007 1:09 PM
 

LOL! said:

YOU GUYS ARE NOOBS! DUN NO ELITE DINT GO WITH A 65 NM UPGRADE, ITIOTS

April 18, 2007 1:13 PM
 

ROFL! said:

Who cares what LOL! says, he cant even type properly.. What a queen..

April 18, 2007 1:24 PM
 

JonoDaMan said:

Is that a hockey goalie in the last shot?

April 18, 2007 1:26 PM
 

jamie said:

I'm still getting a ps3.

April 18, 2007 1:35 PM
 

Puppet said:

Some how "why the xbox360 elite had to be black" eludes me...

Is it just me or does this article give no compelling reason why the elite couldn't have the same finish as all other xboxes?

April 18, 2007 2:32 PM
 

Theo said:

Funky? No! Funky is an understatement.

April 18, 2007 3:20 PM
 

Wayde said:

Honestly Puppet, I don't know what to say :(

April 18, 2007 4:04 PM
 

SooperGooman said:

black is the same as the PS3, black is classic like the PS3, black is cool like the PS3, black is the PS3. if it don't werk in grey then black is where its at, like the ps3. the 360 is dumb.

April 18, 2007 5:14 PM
 

beatngu said:

@Puppet:

uh, clearly black is the new white .  of course, when the 360 was first released, white was the new black .  soon, grey will be the new gray and gears of war will be fun to play multiplayer again .

April 18, 2007 6:42 PM
 

TrackBack said:

April 18, 2007 8:11 PM
 

Milamber said:

Whatever Sooper. Black is the same as the original Xbox, the beast of a system you could kill someone with. PS3 meh. maybe once it's got some games... but then I guess nobody would be able to play them anyways as they've all gone and bought Wii's

April 19, 2007 12:21 PM
 

OG said:

Al nailed it right on!

April 20, 2007 9:46
 

Gizmo Cafe Blog said:

What’s that? Nintendo expected the Wii to do poorly?

April 23, 2007 8:53
 

Teoxis said:

does anyone agree with Milamber as much as I do?

April 27, 2007 4:12 PM
 

WackoMan said:

Hey guys, found this on youTube.  These guys did a teardown and they find out that the CPU is NOT 65nm as was rumoured.

http://www.youtube.com/watch?v=YOeCbt1SQZo

April 30, 2007 3:18 PM
 

Gizmo Cafe Blog said:

Most begrudged buyers are ticked that Microsoft failed to include a data transfer cable in the new console’s packaging, making it impossible to direct data from the existing 20 GB hard drive to the new, much larger one.

May 1, 2007 8:56
 

xntrk said:

hehe ... I don't know what's worse.

LOL's attempt at grammar, Puppet's lack of understanding the laws of relativity, SooperGooMan's blatant bashing, or the fact that no one can actually see the marketing message here by XBOX.

Microsoft wanted to be elite, so they adopted the clean and "minimalism" aspects of Apple, and now they're going "back to their roots" with a full black model. There's nothing wrong with giving options to consumers, especially when you can package it differently and sell it at a higher cost. Making money! MS is good at that to say the least.

May 2, 2007 5:28 PM
 

Gizmo Cafe Blog said:

XCM is a manufacturer of aftermarket cables and cases that just announced it’s making an Xbox 360 HDMI

June 26, 2007 12:08 PM
 

Chuck Norris said:

Well, the only thing cool about the elite is the big hard-drive. I just bought my Xbox 360 (non elite) a few weeks ago and there is an HDMI output in the back. Funny, because it was advertised as one of the elite's few advantages over the non elite system.

September 24, 2007 6:40 PM

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About Wayde

Wayde’s super power is fixing electronics by smacking them. Fixing his way through college he repaired TVs - monitors, stereos and even a pinball machine. He was finally defeated by arch nemesis - Planned Obsolescence in issue #280 and now enjoys super-hero retirement as an editor and gadget blogger.