It’s not enough Blockbuster has its movie titles edited by studios to fit a family values agenda. Blockbuster is now taking sides in media technology. Just a couple of days ago Blockbuster (owned by Viacom) has decided it will no longer give shelf space to the HD DVD format.
It’s a significant victory for Blu-ray even though neither HD DVD nor Blu-ray is shaping up to dominate the disk based media space anytime soon. Both formats still struggle with very low sales compared to DVD.
Universal may talk ambivalent about Blockbuster’s move but this is a serious hit to them. Blockbuster has pull in the entertainment industry.
Blu-ray titles will be available at some 1450 new stores. HD DVD will still be available online and Blockbuster will continue to carry HD DVD at some 250 stores they originally announced as carrying HD DVD. According to its press release Blockbuster is going side with Blu-ray but is also ready to …
“…add hd dvd to more locations if that’s what customers tell us they want.”
So, Blockbusters making a stand for now but if the tide turns against Blu-ray in the future… (Homage to Stephen Colbert coming)… Blockbuster is willing to flip flop faster than John Kerry on the campaign trail.