Gizmo Cafe Blog

Wii Fueled Nintendo Stock Jumps Sony like Mario Mushroom

Two game consoles, two unique philosophies in carving a place in the market. One company was heavy, powerful and the one to beat. The other was nimble and free of expectations to try new innovations.

 

Sony was going to take the next gen console game market with brute force. The result for Sony was a high powered machine with every conceivable technology built in. Blu-ray, Bluetooth, mult-memory card compatibility, wi-fi, 1080P, HDMI.

 

Nintendo came up with a machine that tried something completely different in the unique Wii controller and it turned out to be addictive fun. Few would have expected Nintendo to produce more than a budget alternative to Xbox 360 and PS3. But Wii turned out to be the surprise hit of last Christmas season. Yeah, yeah, I can hear the Nintendo fanboys "...but I was sayin' it all along..."

 

Monday it became official. Nintendo stock temporarily rose above Sony’s for the first time ever. Nintendo’s name is now up there with top Japanese companies like Toyota, Honda and Canon. Hats off to Nintendo for its remarkable feat. I'm no fan of Nintendo Wii (I'm an Xbox 360 owner myself) but even I have been to a Wii party and can see how interesting Nintendo's angle was in this market.

 

 

 

 

Published Wednesday, June 27, 2007 6:10 by Wayde

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About Wayde

Wayde’s super power is fixing electronics by smacking them. Fixing his way through college he repaired TVs - monitors, stereos and even a pinball machine. He was finally defeated by arch nemesis - Planned Obsolescence in issue #280 and now enjoys super-hero retirement as an editor and gadget blogger.