Music from space
Satellite radio is here and it's taking over the world! If you've had any thoughts of delving into satellite radio now's the time. The only thing better than being a consumer interested in satellite radio is being an artist, news source or media outlet with services to sell to one of the big satellite radio companies.
The two big providers of satellite radio in North America are locked in a high stakes competition. Their war of escalation have them giving out big money contracts to entertainment providers like drunken sailors giving out Susan B Anthony's at a strip bar.
If you're a former MTV VJ, a domestic homemaker/etiquette/lifestyles/insider trading convict/celebrity or unpopular sport that needs another broadcast outlet, you can likely find a home and healthy contract on satellite radio. XM or Sirius radio will buy your show/idea/league just to keep the other guy from getting it first.
For satellite radio consumers it means we've got a new digital source that is overextending their resource pool to provide us with an unheard of variety for our entertainment dollar. For a decidedly meager monthly fee of about $12 you can get more channels than you can wave a receiver at; channels of fully digital commercial free broadcasts. That's a much better deal than the cable or satellite TV providers who ask many times the cost for services and don't try half as hard. Just because the TV content providers have video on their side they can ask above and beyond what the satellite audio systems are asking.
For interesting, unique and often illuminating content you can't beat satellite radio, especially at the cost. It doesn't stop at a myriad of commercial free music stations however. Satellite radio is completely digital with sound almost as good as CD and it delves into every conceivable musical specialty. Satellite radio has live sports simulcasts, talk radio, news, weather, and live special events. There are live concert simulcasts on satellite radio that are broadcast nowhere else.
The initial investment into satellite radio is a bit daunting. For starters you'll need something to tune it in. The tuner, as it's called, is often a freebie because most car stereo head units are compatible with one service or the other by default. Some, like Alpine's satellite-ready head units are compatible with both Sirius and XM. Then all you've got to do is buy an antenna and receiver which will allow your tuner to see the satellite service and tune it in. This can be installed by anyone with car audio skills, but professional installs are available wherever they install car audio.
Once you've made it over the initial investment which can set you back about $200, you've got some groundbreaking services and amazing technologies. Enjoy it while you can- who knows what the future holds for satellite radio. Perhaps when the dust has settled one of the satellite radio competitors will finally bite it. This would be unfortunate, but at the rate they're both spending money it's either awfully lucrative or their waging a scorched Earth policy against one another.