Three Ways Motorola Is Making the Smartwatches You Want to Buy

When it comes to buying a smartwatch, appearance is key, and Motorola has known this since the beginning. The Moto 360 was one of the first smartwatches to really take off and launch the market, and for good reason: it looked like a watch. But that's not the only reason Motorola is making a killing in the smartwatch wars. Here are three reasons why Motorola is making the watches that you'll want.

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A Clean Form Factor

The biggest thing that sets the Motorola 360 apart from other smartwatches is its appearance: it looks like a real watch. It's important to remember that smartwatches aren't just technology; they're also a fashion statement. However, Motorola had to make some small concessions in order to allow the screen to be a perfect circle, the most obvious of which is a small black bar at the bottom of its circular display, which tech reviewers have dubbed the "flat tire." Despite the initial off-putting realization, Moto 360 owners say that they've quickly gotten used to the black bar and don't even notice it after some use.

Android Wear

Another feather in Motorola's hat is that it takes pride in running on Android. While Samsung also uses Android to power its phones and smartwatches, it modifies the software to include its own features, which many complain of being unnecessary and unremovable. In contrast, Motorola products always run near-stock Android; that is, their products aren't weighed down because the company doesn't pack its products with software that you might not need. In addition, this means that the Moto 360 can play nice with all kinds of phones, including most Android phones and even the iPhone, which pairs through an app that is available to download in the Apple Store.

Price

The Moto 360 is considerably cheaper than the Apple Watch, but it's not the cheapest Android watch, and definitely not the cheapest smartwatch when considering a product that isn't Apple or Android-compatible. At the end of the day, the Moto 360 is a mid-range smartwatch, and by all accounts, users get what the pay for: a reliable, good-looking smartwatch with good specs that is compatible with almost any smartphone.

Of course, with the rate of consumer technology how it is, the Moto 360 may not be the frontrunner forever. In fact, many companies have now either created or announced their own smartwatches that include circular watch faces. It remains to be seen if the Moto 360 can stay at the front of the smartwatch pack, but that doesn't change the fact that it's still a good product to buy.