The iPod Nano was no small feat for Apple.
There's a new smaller iPod in town that follows Apple's new smaller but more powerful philosophy. Take the iPod mini and shrink it down by a tenth of an inch, make it wafer thin and add a color 1.5 LCD screen and you have the new iPod Nano. The Nano is the new iPod from Apple meant to replace the mini with a 2 gig and 4 gig version- the mini featured a 4 gig and 6 gig version. The 4 gig version of the Nano is priced only $50 more than the mini's 4 gig version. It's compact size and the addition of the color screen make the Nano an excellent buy.
The 1.5 inch color display creates dazzling contrasts that will make for easier navigation of the menu system. You can browse a massive 25,000 images on the Nano and store a music library of up to 1000 songs. The Nano allows you to view the album covers that accompany your musical downloads from iTunes, giving your music library an added visual appeal. It's amazing how much battery life Apple is able to squeeze out of their tiny devices- the Nano is rated to provide up to 14 hours of battery life from a single charge.
The Nano makes a worthy predecessor to the Mini. The trend at Apple seems to be shrinking the size of their MP3 players. The original iPod with huge headroom featuring tens of gigs was a great seller and revolutionized the MP3 player markets. But their smaller players, the mini and then the shuffle, proved to be even more popular than the original iPod. Consumers are apparently willing to sacrifice size for space- a lesson Apple learned when entered into competition with the iRiver MP3 players that had long carved its niche as the smaller competitor to the iPod. Now Apple has jumped with both feet into the smaller player market and has taken it over.
Ironically Motorola, who produces the chips used in Apple computers, released their new cell phone the Rokr. The Rokr is angled to be the mini MP3 player/cell phone. The Rokr is fully compatible with iTunes and allows you to buy music from Apple's online music store and listen to your downloads using the Rokr's headphones. Released just prior to the Nano, the Motorola politely imposed a 100 song limit on the Rokr not wanting to enter into direct competition with a long time partner. Then the Nano entered the scene and completely drowned out any fanfare produced by Motorola's MP3 playing cell phone.
This would seem to prove that for now at least, cell phones aren't quite poised to take over the MP3 player market just yet. Until they make a cell phone with a 14 hour battery life, and get out of bed with MP3 manufacturers, there is really isn't going to be any competition between the two devices.
- iPod Car Audio
And suddenly the iPod is everywhere, even driving what we listen to in the car. Look at the variety of options for getting your iPod music into the automobile. It can be done a variety of ways from the best sounding, high-priced options with proprietary gear, or it can be done cheaply and still sound just as good. Anything to avoid those nasty little FM transmitters.