LG Televisions

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LG has been receiving some hard-earned respect from the television display market in recent years. Formerly known as Goldstar, the company once made low-budget consumer electronics. Back in the early 90’s, if you wanted a new and economical CD player retrofitted with a TV, Goldstar was the brand of choice. Goldstar were known for cheap TVs, VCRs, and CD players that didn’t last very long. Incidentally, Goldstar products kept repair shops very busy and the back rooms of resale stores cluttered. Apparently, Goldstar was destined for brighter future.

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Goldstar was a Korean electronics firm that started in 1958 and produced Korea’s first radio. Goldstar was one of the companies that brought post-war industrialization to the nation (sweat shops), which contributed to South Korea's emergence as one of the modern Asian Tigers. In 1995, the company changed its name to LG Electronics, acquired Zenith, and started making some decent yet economical TVs. By the year 2001 LG was making televisions in a joint venture with Philips, bolstering its own research and development.

Although LG's quality increased, I am confident that LG's leap in quality can also be attributed to other manufacturers, like Apex, who are more than willing to lower the bar and saturate the market with mass produced electronics of questionable quality. LG is still firmly entrenched as a lower priced display manufacturer. However, there continued investment in research and development has dramatically enhanced their reputation and separated them from the scandalous fly-by-night brands that sell for even less than LG.

LG Technology:

  • Exclusive XD Engine for DLP processors
  • World’s first mass produced 71" Plasma panel
  • World’s first 76" LCD panel
  • First to developed super thin LCD monitor at 7cm thick
  • Developed world’s brightest LCD, contrast ratio 1000:1.

In 2003, LG Electronics lead the market with a line of 20" and 30" LCD monitors. LG used its own LightView technology: a process found in LG TFT displays, which adds to the size and brightness of your 1280x1024 resolution monitor. LG’s research in making LCD and Plasma technology better has turned them into a respected name. LG has a lot of experience with both computer SVGA monitors and digital televisions. They make both flat panel LCD and Plasma displays. Additionally, CRT rear projectors, DLP front projectors, and DLP rear projectors round out LG’s monitor product line. Statistically, LG displays are respectable systems. LG’s DLP products feature its own XD Engine technology that perfects the images generated by its DLP processors.

To compensate for inherent limitations of a given display type (such as DLP or LCD), proprietary technologies are common in higher-quality displays. You should never discount the value of a name brand manufacturer using proprietary technology to perfect the images produced by its display systems. This can be the difference between bare bones DLP sets with visible imperfections and an expensive well produced set that hides the flaws that DLP is know for, e.g. rainbow effect. The same HDMI ports and Texas Instrument’s HD3 DMD technology that are found in high-end models, go into LG’s DLP displays.

If it seems like LG Electronics has something to prove, you’re probably right. As LG continues to invest in research and development, the LG brand will continue its ascent into the upper echelons of consumer electronics.


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