Top Ten Lies in HDTV Sales - Lies 9 &; 10

Top 10 Lies in HDTV Sales

Lies are spun in consumer electronics sales for a variety of reasons: sometimes it's to make the sale and sometimes it's just well meaning ignorance. Protect yourself from misinformation with GizmoCafe's guide to HDTV.

10: "True HD": The pitch goes something like this. "Don't buy that HDTV, it's not "true" HD." Or better yet, "You'll want to future proof your investment by buying a True HDTV."

Advertiser Links for 9 & 10

Quite simply True HD is a marketing term for a display capable of 1080P. True by definition means real or the genuine article. A True HDTV is an HDTV capable of displaying the HDTV resolutions as outlined by the ATSC, which includes 720P and 1080i. So, don't let Mr. Slick Sales-Dude tell you a 720P HDTV isn't "True."

The 1080P specification in HDTV is a complicated one. In short, a "true" 1080P production format that refreshes at 60 frames per second is still a long way off. By the time it's implemented you shouldn't bet on today's HDTVs being compatible with it. So, don't spend a whole lot of extra money on the promise that a set is "true" HD or 1080P because at present you're not likely to ever see a 1080P source on that new HDTV.

9: Warranty will replace any problem with your new HDTV: Think again. Manufacturer's or even an extended in-store warranty will not cover a variety of issues. Bulb replacement for micro-displays is a big disappointment for some HDTV owners when they realize they're going to buy a new $200 bulb for every 2000-6000 hours of operation. Obviously, no warranty will cover a TV damaged because it has been dropped. This includes flat panel HDTVs hung on a wall that have fallen because of poor anchors.

One of the more controversial issues is the dead pixel with any LCD technology, including both LCD rear projectors and LCD panels. If you're planning to buy an LCD TV learn about dead or stuck pixels and find out what your HDTV dealer will do if the set they deliver to you has this problem. Don't believe your sales people if they tell you it'll be covered under manufacturer's warranty. Most of the major TV manufacturer's don't recognize a dead pixel as a legitimate problem. Read some more info on dead LCD pixels.

10-9, 8-7, 6-5, 4-3, 2-1