Nintendo: A living legend in gaming.
Nintendo emerged from the 80s as the undisputed master of the console video games market. NES (Nintendo Entertainment System), the American name of the Nintendo Family Computer (Famicom), was released in Japan in 1983, just as North America was going through a troubled time for games consoles. The North American "video game crash of '83" ended the aspirations of Mattel, Magnavox and Coleco to compete in this market space. Atari never really recovered and drifted aimlessly for more than a decade until finally making its last console in '96. "Nintendo," as it was affectionately called in North America, was released in 1985. The 8-bit gaming machine single-handedly brought home video gaming back from the dark ages. By 1990 Nintendo had become the best- selling video game console in history.
The 90's and beyond haves been a steady decline for Nintendo, as itthey've never captured the same market share it once enjoyed at its peak in 1990. But their string of video game consoles hits have sold well, capturing loyal audiences that span a generation of gamers. The NES was superseded by Nintendo's own SNES or Super Nintendo Entertainment System. A revamped 16-bit system that was designed to face the rising competition that emerged from Sega and its 16-bit console Sega Genesis. The real problems for Nintendo started when Sony released their PlayStation console in 1995, and Nintendo has never been able to recover.
N64 was a poorly timed effort to compete in the so-called "64-bit" arena. Truth is that when 8, 16 and 32-bit words are used in computing devices there is little be gained from expanding on the bit rating after 32. 64-bit (and today's crop of 128-bit games) refers specifically a creative interpretation of graphics processing as marketers expect consumers to continue to relate bit rating to relative advancement of games systems. T, today it's really a useless way to rate a game system.
N-64 was released to North American gamers two years after Sony's PlayStation. It was the last game console to use the game cartridge; Sony chose the CD Rom drive and optical storage has stuck ever since. Ironically, Nintendo began a short- lived partnership with Sony to produce a disc drive for the Super Nintendo (NES). That collaboration ended when Nintendo dropped Sony over a licensing dispute. Sony's participants in the Nintendo project formed the Computer Entertainment Division, which would go on to produce the Playstation and bring down the top video game console in the business.
Nintendo has never been able to take back the number one position from Sony in the console market. Instead, they've been relegated to a steady number three player but have shown no signs of dropping out of the race entirely. The former king of console systems has found a niche for itself in the handheld gaming platforms - . Nintendo Gameboy, Advance and DS Nintendo's third pillar handheld game console. Nintendo Gameboy is still the best selling game system to date. Gameboy took over younger audiences during the 90s, which has kept the handheld game system alive through steady competition from technologically superior handhelds, Sega Game Gear and Atari Lynx. It's this combination of the capturing the younger audiences with their well- established properties like Mario, Donkey Kong and Metroid franchises and unique integration with the handhelds to its newest console system the Game Cube that has kept Nintendo a real - if bruised - player in the video games market all these years.